July 14, 2017
Dear Pet Lover,
Chewy recently sold their business to PetSmart, and, as a result, ORIJEN and ACANA foods will no longer be available through Chewy.
Like many of you, we are disappointed in Chewy’s decision to sell their business. The ownership change means they no longer meet our definition of pet specialty.
At Champion, our mission is simple: to be trusted by Pet Lovers and the people who serve them. We’ve always stood on principle, we base our decisions on our values, and we will continue to uphold our 25-year commitment to work with specialty shops.
We choose to focus our investment in our foods, including our research, unparalleled ingredients, and world class kitchens.
Our commitment to food is what sets us apart from multinational and marketing brands. We believe this is the reason Pet Lovers choose ORIJEN and ACANA.
We partner exclusively with specialty shops because they:
- support innovative, research-driven foods;
- understand our Biologically Appropriate philosophy and the unique properties of our foods;
- value the research and innovation that goes into our kitchens and foods; and
- recommend foods based on performance rather than profits.
We believe Pet Lovers’ peace of mind comes from knowing that the people making their pet’s food are willing to stand on principle over profit.
While it’s too late to reverse the Chewy/PetSmart decision, we have a strong network of pet specialists across America where ORIJEN and ACANA are always on-shelf. Visit ORIJEN and ACANA for a list of brick and online retailers in your area.
Chief Brand Officer
Champion Petfoods LP
Frequently asked questions
Why are ORIJEN and ACANA no longer available through Chewy?
Chewy decided to sell their business to PetSmart which means they no longer meet our definition of pet specialty.
Are pet specialty stores different from mass retailers?
Mass retailers operate different business models than specialty stores. They often require food makers to make significant investments in advertising and measure success through sales volumes and profits. This model is not who we are — our focus is and always will be on our foods.
At Champion, we invest in ingredients and research. The majority of cost in making ORIJEN and ACANA comes from their ingredients, not advertising. Our commitment to our foods is critical to our vision and mission. It sets us apart from multinational and marketing brands.
We believe that our pet specialty store partners recommend pet foods based on their trust in the food maker and the food’s performance, rather than advertising and sales volume.
Aren’t you inconveniencing Pet Lovers?
We know many of you enjoyed shopping at Chewy.
However, we have a strong network of pet specialists. ORIJEN and ACANA foods are always on-shelf at your local pet specialty store. You can also get them from our online retail partners. Visit ORIJEN and ACANA for a list of brick and online retailers in your area:
Where can I buy ORIJEN and ACANA foods?
A. We have a strong network of pet specialists. ORIJEN and ACANA foods are always on-shelf at your local pet specialty store. You can also get them from our online retail partners. Visit ORIJEN and ACANA for a list of brick and online retailers in your area:
Are other pet specialty brands leaving Chewy/PetSmart too?
Yes, several major specialty brands opted to leave Chewy after the PetSmart sale.
How long have you been selling ORIJEN and ACANA foods through specialty shops?
For over 25 years, ORIJEN and ACANA have been available exclusively through pet specialty stores.
How long will ORIJEN and ACANA be available from Chewy?
We will stop shipment of ORIJEN and ACANA foods to Chewy/PetSmart on July 25. We expect about four-to-six-weeks for inventory to sell through.
Did Chewy know that specialty brands would leave them when they sold to PetSmart?
We can’t speak for Chewy. Historically, specialty brands have left retailers that sold to mass.
PDF : FAQs Chewy-PetSmart