About Us Mission

TRUSTED BY PET LOVERS WORLDWIDE, WE PRODUCE BIOLOGICALLY APPROPRIATE DOG AND CAT FOODS FROM FRESH REGIONAL INGREDIENTS.

Our mission is clear and strong. It’s not hoopla or marketing puffery. Whether working with local farmers or fishermen, or food processing innovators, or the scientific community, our mission guides all that we are and all that we do here at Champion, each and every day.


BIOLOGICALLY APPROPRIATE
Our Biologically Appropriate concept is simple to understand yet difficult to recreate within the limits of dry dog or cat food.

Stated simply, ‘Biologically Appropriate’ means mirroring the foods that Mother Nature evolved the animal to eat, that is, matching the food to the digestive anatomy of the target animal — in our case, dogs and cats.

Worlds away from conventional pet foods, our Biologically Appropriate mandate delivers real and noticeable differences in nutrition and feeding performance. The following principles guide and reflect our food development and Biologically Appropriate commitment.

  1. Fresh and Regional Ingredients
  2. Meat and Protein Rich
  3. Carbohydrate Limited
  4. Grain-free
  5. No Plant Oils
  6. Fruits and Vegetables
  7. Health-promoting Botanicals
  8. Mineral Balanced

FRESH and REGIONAL INGREDIENTS
‘FRESH’ is a term that is frequently misused by pet food producers. A fresh ingredient is never frozen, and cannot be exposed to heat or chemicals. Refrigeration is the only allowable means of preservation for ingredients that are truly fresh.

Unmatched by any other dry dog or cat food on earth, ORIJEN features the highest inclusions of free-run chicken and turkey, whole eggs, free-range red meats and wild-caught freshwater and saltwater fish that are truly fresh — delivered from our region each day, and brimming with proteins and fats in their most nourishing, natural form.

Because we believe pet lovers want to know where their food comes from, we focus on ingredients that are farmed or fished locally by people we know and trust. We’re proud to name our ingredient suppliers, whose ingredients are known and trusted by Canadians.

Processed under the Government of Canada’s highest food safety standards, our world-class fresh meats are approved ‘fit for human consumption’ by the Canadian Food Inspection Agency.

Learn about our FRESH and REGIONAL ingredients